A woman with long, wavy brown hair wearing dark sunglasses, pearl earrings, a black outfit, and layered bracelets, posing against an orange background.

"Transforming creative vision into commercial success." — Our Mission

Founded in 2016 by international industry expert Aysegul Colakel, Optique D’Avant Garde operates at the intersection of design, commercial viability, and cultural insight. With more than two decades of international industry experience, managing marketing, purchasing, and product development for global luxury and commercial brands, we provide a hands-on, highly customized approach to brand strategy and expansion across North America, Europe, and LATAM.

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Our Approach

Three people are engaged in a discussion inside a room with a large window and a scenic outdoor view. One woman stands and speaks, while a seated woman and a man listen, surrounded by sunglasses and accessory displays.

Optique D’Avant Garde operates with a boutique philosophy — each project is highly customized, combining analytical rigor with creative expertise.

The firm bridges the gap between design and business, ensuring that every creative concept is grounded in market viability.

The firm’s strength lies in its ability to:

Translate brand DNA into relevant products

Balance design innovation with commercial viability

Adapt strategies to different market levels—from luxury to high-volume commercial

Deliver customized, actionable solutions